Tim Cummings, Director
Western Region


As a baby my parents claimed the best way to put me to sleep was by placing me in front of their aquarium.  I have always enjoyed marinelife and spent a good deal of my childhood at the ocean tidepooling, sailing, and surfing.  As I grew older I was a member of the Sea Explorer’s division of Boy Scouts and explored the Southern California coastline including the Channel Islands, Catalina and Mexico.  In high school I spent two summers working on the dive boat ‘King Neptune’ based on Catalina Island.  I have always kept aquariums, and used to “help out” at the local fish store in exchange for fish and products. Later I worked at a full line pet shop in the fish section, until I graduated high school and moved from Long Beach to the Coachella Valley (Palm Springs area).

While working at another full line store in the fish department, I was finally able to afford to set-up my first personal reef aquarium.  When the store I worked at was having financial troubles I suddenly found myself unemployed.  I had been asked by many customers to set-up and work on their aquariums, but never realized I could make a living doing what I enjoyed most.

In 1991, with a minimum of tools and money I started Vicious Fishes, a home based aquarium and pond service business.  We have since grown and have a 1200 sq ft showroom, four work vehicles, and 3 full-time radio dispatched service technicians.  Although we do stock and sell saltwater fish, invertebrates, koi, supplies, and equipment to walk-in customers, our primary focus is on our service customers. 


We specialize in design, installation, and maintenance of all kinds of aquatic features.  Environmental standards have always been of great importance to me and we sell net caught and captive bred marine livestock.  We quarantine all fish to ensure that they are healthy and eating.  We test all non-service customers' water prior to sale to make sure the fish is going to a proper home.

When I heard about AMDA in 1995 while attending a trade show, I was very excited to join a group of likeminded professionals.  This industry needs to pull together and follow a code of ethics if we are going to survive.  The founders of the AMDA have laid out the groundwork for a great organization, but I have realized that we need the follow through of the members to make a difference.

I, like many of us in this industry, am very busy with my own business and family.  I married my wife Katie in 1993, and she has been very helpful with managing the day-to-day affairs of our operation.  We are expecting our first child in April 2001 and are very excited about the new addition to our family.  In the little spare time I get I also enjoy most water-based sports, as well as landscaping, golfing, reading, and snowboarding. When I was asked to run for a director position with AMDA I gave it serious consideration.  I concluded that while it would increase my already busy workload, it is an important cause to dedicate my time and input to.  I am very excited about my second term  with AMDA, and want to help pull the membership together.  Please feel free to contact me with any questions, concerns or comments at 760-347-8717, or tim.cummings@amdareef.com

Tim Cummings


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American Marinelife Dealers Association
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Last modification:  11 January 2003