The New Wave
Winter 2001

IN THIS ISSUE
First Quarter 2001

ARTICLES
New Board Members
Western Marine Conference
MAC & IMA Pilot Programs
Goniopora Research Project

FEATURES
Eye On AMDA
Netting Knowledge
Spotlight On Ecogorgonians
Marine Menaces
Purchasing Power
Featured AMDA Member
Get Active!
_________________________

 

AMDA is a non-profit organization dedicated to promoting environmentally responsible marine aquarium keeping as an entertaining, educational, and worthwhile leisure time activity.

ALL SUBMISSIONS FOR QUARTERLY NEWSLETTERS
ARE WELCOME!

Please send submissions to:

MSI
417 Hueneme Rd #135
Port Hueneme, CA 93041, or
marinewholesale@hotmail.com


NEWSLETTER EDITOR
Mary Middlebrook marinewholesale@hotmail.com 805-986-4301

_________________________

DID YOU KNOW???

Blue Linkia Starfish, Linkia laevigata, are highly susceptible to changes in salinity. Obvious symptoms include deterioration of tissue, particularly at the ends of the arms. Prevent this problem by acclimating these animals with an extremely slow drip over 4-6 hours.

EYE ON AMDA

The new Board of Directors is determined to make the membership truly feel a part of an active organization! This column will be featured in each newsletter and will inform you about the specific plans AMDA has for the future, what is being done to achieve those plans, and the implementation of those plans. As always, your comments and suggestions are needed and wanted...please contact a Board member!

Due to unforeseen circumstances, the elections ran a little late and the new board was not officially in place until January 16, 2001. The first on-line conference meeting was held January 21 with all board members in attendance. The following issues were discussed:
Newsletter: Board decided to allow members to receive the quarterly newsletter either by regular mail or e-mail. Members will be given the opportunity to choose their preference in the near future. This will save on excess printing costs and paper waste.
Online Communication: All members should join the amda-1 list to communicate with each other and the BOD. Instructions are on page 6. An e-mail group and chat room for the BOD use has been also been set up.
Western Marine Conference: It was decided that the AMDA booth would be made available to all members via distribution of individual members flyers/business cards for free
New Board Position: It was decided that the position of Marine Aquarium Council Representative, currently held by Mary Middlebrook, will become a voting position. Bi-laws will be amended accordingly.
Membership Benefits: The board is currently discussing ways that AMDA can directly benefit the membership. The AMDA Purchasing Power coupons will offer discounts (see pg. 6), and some type of informational database will be created for members to access. The current membership certificates and standards of practice lists are going to be replaced by much more professional looking ones- ones that you will be proud to display! It is currently under discussion to allow members to receive one copy of the Knowledge Assessment Evaluation for free. The board is going to focus its attention on membership benefits this quarter...decisions will be posted in the next newsletter. If you have any suggestions of what you would like AMDA to be doing for you, please contact a board member!

AMDA ELECTS
NEW BOARD
OF DIRECTORS

Thanks to all of the AMDA membership who participated in our Board of Directors election. Below are the names, titles, and contact information for the 2001-2002 Board. Please don’t hesitate to contact any of the Board members with your comments or suggestions! They’re here for you!

PRESIDENT
Randy Goodlett:  412-606-6012
aquadolph@aol.com
VICE PRESIDENT
Mike King:  616-363-6835
coralref@ix.netcom.com
SECRETARY
Mark Swank-Schreffler:  616-323-3721
reefshop@prodigy.net
TREASURER
Liz Harris: 850-973-3488
litztmap@digitalexp.com

REGIONAL DIRECTORS:

WESTERN REGION
Tim Cummings:  760-347-8717
viciousfishes@msn.com
NORTH EASTERN REGION 
Richard Oellers:  207-838-9321
102664.276@compuserve.com 
SOUTH CENTRAL REGION
Jim Rhodes:  717-671-6604
aquasol1@aol.com
NORTH CENTRAL REGION
TBA
DIRECTOR AT LARGE
Steven Ruddy:  707-838-2492
steve@coralreefecosystems.com
MARINE AQUARIUM COUNCIL REPRESENTATIVE
Mary Middlebrook:  805-986-4301
marinewholesale@hotmail.com

PLUG
IN TO AMDA

 
This newsletter only comes out 4 times per year...you need to get connected so you can receive all of the latest updates from AMDA! Join us on the AMDA e-mail group...talk to the AMDA board and other members about the issues that concern you!  Just follow these instructions:

Send an e-mail message to:
majordomo@jensalt.com with no subject and the words subscribe amda-1 in the BODY of the message.

You will then receive a reply that you must authenticate by copying and pasting in another e-mail to the above majordomo url. 

Quick, easy, and free!

 

western marine conference

The Western Marine Conference will be held in beautiful Monterrey, California April 6-8. Hundreds of hobbyists, retailers, wholesalers, and manufacturers will gather to learn about every aspect of the marine hobby and industry in a wide variety of lectures and hands-on workshops. Some of the featured speakers and workshop leaders are Dr. Ron Shimek, Morgan Lidster, Richard Harker, and Craig Bingman. See www.seabay.org for more information.

The event will be hosted by SEABAY, who has generously offered AMDA booth space to distribute materials and speak with the public about our organization. In keeping with the new board’s dedication to making AMDA more interactive for the members, the following decision has been made:

AMDA members will be offered the opportunity to advertise their businesses and products for FREE at the 2001 Western Marine Conference via flyers or business cards to be distributed at the AMDA booth.

To participate, you must mail AMDA as many flyers/cards as you would like us to distribute for you. Please send your information by April 1, 2001 to:
Marine Specialties International / 417 Hueneme Rd #135 /  Port Hueneme, CA 93041

If you have any questions, please contact Mary Middlebrook at 805-986-4301 or marinewholesale@hotmail.com.  Don’t have a nice flyer to distribute?  Mary Middlebrook is offering flyer publishing services for a small fee. Please call 805-986-4301.

GET
ACTIVE!
These are the things that all AMDA members should be taking part in this quarter.

Submit your business flyers or cards for distribution at the Western Marine Conference. Deadline is April 1, 2001. See page 1 for details.
Get Connected! Join the AMDA e-mail message board.
Make sure you take advantage of all of the discounts offered in the AMDA Purchasing Power section.
Check out the new and improved AMDA website at www.amdareef.com. Make sure you read the minutes of each board meeting so you can see the progress AMDA is making!
AMDA wants to work for YOU! The new AMDA board is dedicated to making AMDA an interactive and important organization for marinelife professionals. But we need input! If you have comments, suggestions, concerns, etc... please contact a board member.
If you have any submissions for the newsletter, they would be greatly appreciated. We need articles for the regular features, businesses to offer discount coupons, and anything else you would like to share with the membership! 

netting knowledge

Business professionals use every tool possible to create success. The internet offers a wide range of information for you...animal particular interest to AMDA members. Please take a moment to visit the featured site, and  don’t forget to check out AMDA’s site at www.amdareef.com!!

Reefs.org is the largest free educational resource on the web for information about husbandry and breeding of marine ornamentals. The mission of the site is to educate marine hobbyists to ensure their success in maintaining, breeding, and then sharing the delicate "critters" in their care. We at Reefs.org are aware that collection for the aquarium trade has impacts on the world's coral reefs. One of our primary goals is to make sure that aquarium hobbyists realize that every decision they make can have a global effect. In that way, we hope to awaken hobbyists to the fact that we all (hobbyists, divers, researchers... everyone) are tied into a delicate and beautiful web that we are just now beginning to understand. You may be surprised to learn that many marine aquarium hobbyists are avid divers, oceanographers/marine biologists, and reef conversation volunteers.  Reefs.org contains a huge amount of information which is divided into many sections for ease of use:

Library:
The library is composed of Articles, online mailing list discussions, and logs of our online chats in #reefs by noted authors and speakers.
#reefs Chatroom: An online chatroom dedicated to the discussion of marine fish and invertebrates. Someone is always online somewhere in the world to help you out and answer your questions in a friendly environment. Speakers have included "greats" in the aquarium hobby, as well as in the fields of mariculture, marine fish breeding, environmental policy, etc.
Interactive Bulletin Board: An online message board composed of many individual Forums. Some of the most popular are the Coral Fragment Trading Post, the General Reefkeeping , and the Marine Aquarium Conference Online.
Surveys: Periodically, we run surveys to gather important information about how hobbyists are caring for their fish and invertebrates. This information is used to improve husbandry, and gather real facts to debunk "myth information" which is so prevalent in the aquarium trade.
Conservation/Editorials: This area of our website is where we "get up on our soapbox" and express our opinions about aquarium conservation issues. Submissions from other hobbyists are also solicited and posted each month.

DID YOU KNOW???

Long Tentacled Plate corals (Heliofungia sp.) walk! When you notice them swelling up to abnormally large proportions, they’re getting ready to make a move. By alternating between swelling their tissue and reducing it, they are able to move themselves along the sand!
__________________

PARTICIPATE IN
THE GONIOPORA RESEARCH PROJECT

Goniopora, also known as Flowerpot, is one of the most frustrating corals for both retailers and customers. It’s beautiful colors and long, waving polyps are attractive and make this animal a top seller, but as we all know it’s long term survival rate is extremely low. As with most animals, rumors abound concerning the “must do’s” to keep Goniopora alive. One such idea states that keeping them within touching distance of each other increases their survivability. This notion isn’t without merit...Goniopora in the wild is found in huge “fields”, each colony touching the ones next to it. Interestingly enough, they are also found in really disgusting water!! Favorite areas include sewage runoff areas and anywhere else the waters are extremely nutrient rich (in other words, feed ‘em, feed ‘em, and feed ‘em some more!!). Because of the demand for these corals, they are imported quite frequently and in large numbers. Invariably the vast majority of these animals die within the first 3-6 months of captivity. This seems like a needless waste, and in an effort to unlock the “secrets” of Goniopora, Marine Specialties International is teaming up with Dr. Ron Shimek to test the “touching” idea. Before that can happen, volunteers are desperately needed! If you are a retailer who can devote some space in a display or personal tank (it needs to be simulating a hobbyist tank, not a selling tank) and are interested in participating, please contact Mary Middlebrook at 805-986-4301 or marinewholesale@hotmail.com. If we can get enough participants, the details and parameters for the experiment will be determined and distributed to interested parties.

marine menaces

The purpose of this new regular feature is to address those “Marine Menaces” that give us fits! Each newsletter will feature information about one of the pesky critters that inevitably find their ways into our tanks- how to identify it, prevent it, and annihilate it!

Aiptasia
By: Mary Middlebrook

IDENTIFICATIONAiptasia, also known as glass anemones (or more commonly referred to as “those $%&*@ things I can’t get rid of!”) are a pest that practically everyone encounters at some point. They are usually a transparent brownish/tan color anemone about 1”-3” high. The tentacles are quite long, and contain stinging cells that will kill the majority of animals they come into contact with. They are normally introduced into the aquarium on live rock and will quickly spread to every nook and cranny if you don’t eliminate them. There is not really a sure fire way to prevent them, short of never putting any rock or coral attached to a rock base in your aquarium, but that would pretty much ruin the point of having an aquarium. Now that you’ve correctly identified the pesky critters and have quit selling them as cute little anemones for $4 each to unsuspecting hobbyists, let’s get rid of ‘em!

ANNIHILATIONThere are a few different ways to tackle this problem, and you better start tackling it quickly because by the time you’re finished reading this at least 7 more will have appeared! First of all, DO NOT TRY TO MANUALLY REMOVE THE INDIVIDUAL ANEMONES. These things can regenerate themselves from just a tiny little piece of smushed tissue (don’t you wish Rose Anemones would do that?!). If you have a bunch growing on a rock, remove that rock from the aquarium and let it dry in the sun or put it in a bucket of freshwater or a few days- or any other inventive way you can come up with to make sure they’re dead before you put the rock back in. There are several commercial “cures” on the market, but before you spend money on another product that may end up in your “mystery” box of medications and additives, here are some of the most commonly used methods to get rid of Aiptasia.

INJECTIONMix up a strong dose of kalkwasser. Put it in a syringe, and in your spare time (HA!) inject each of the little buggers with it. Drawbacks to this are that there is always the possibility of a little piece of tissue surviving and reproducing.

PEPPERMINT SHRIMP (Lysmata wurdemanni)The only ones I’ve found that will eat Aiptasia are the ones from Florida. The Pacific variety will not eat them. Just put a few in and pray. Sometimes they will eat them, and sometimes they won’t.

BUTTERFLY FISHBoth the Copperband Butterfly (Chelmon rostratus) and the Klenni Butterfly (Chaetodon kleinii) will eat Aiptasia. There are only two problems with this: One is getting the butterfly fish to live long enough to eat the Aiptasia, the other is that when they are finished eating anemones they make go after some of your other invertebrates.

BERGHIA NUDIBRANCHS (Berghia verrucicornis) Bingo! These tiny nudibranchs rely solely on Aiptasia for their dietary needs and are completely reefsafe. What more could you ask for? Availability! They are notoriously difficult to obtain, but once you get them they breed readily and you can sell them to the customers who bought a $4 Aiptasia from you a month ago and now have 100! One good source is AMDA member Morgan Lidster of Inland Aquatics in Terre Haute, Indiana. You can contact him at 812-235-7235 . Berghia are expensive, but they’re worth it- especially if you can get them to breed. One thing to keep in mind: since they are obligate Aiptasia feeders, they will die if they don’t have Aiptasia to eat.

I hope this information has helped you more than it has frustrated you, and you have full permission to reprint this article and make it available to your customers. Aiptaisa are easy to get and hard to get rid of, but with persistence you can annihilate them...until your next shipment of live rock arrives!

Photo Copyrights belong to the following:
Aiptasia- Marine Specialties International, Peppermint Shrimp - Sea Critters, Copperband Butterfly- Busch Gardens, Berghia - Australian Museum

DID YOU KNOW???

Livestock freight charges out of hand?? Try this tip to save $$$!! Ask your supplier to pack all button and star polyps wrapped in wet newspaper instead of in water. The animals do great, and you save about $1.20 in freight for each animal!!

AMDA
PURCHASING POWER

Each newsletter will feature companies that are offering special discounts to AMDA members. Please take advantage of these offers and support the businesses that support AMDA!

AQUACRAFT
Manufacturer of high quality marine salts and additives.
650-595-3939 phone
650-595-0398 fax
www.aquacraft.net

AMDA members will receive 10% off all orders of salt during the month of February

AMDA members will receive 10% off all orders of additives during the month of March.

CORAL REEF
ECO-SYSTEMS
www.coralreefecosystems.com
phone/fax 707-838-2492

AMDA members will receive 10% off all Iwasaki Metal Halide Bulbs during February


AMDA members will receive 10% off all IceCap Metal Halide Ballasts during the month of March

MARINE SPECIALTIES INTL
Your wholesale source for unique marine life.
805-986-4301 phone
805-986-4302 fax
www.reefsource.com

AMDA members will receive 15% off any one order placed during the month of February. (Live Rock & Preorder Excluded)
AMDA members will receive 3 free corals with any one shipment during the month of March

AMDA MEMBERS SLATED TO PARTICIPATE IN TWO PILOT PROGRAMS

Two of the most prominent organizations working toward industry reform are the International Marinelife Alliance (IMA) and the Marine Aquarium Council (MAC). Both of these organizations are making great strides in assuring retailers that they will receive the most ethically sustainable animals available in the industry. By working with overseas governments, they are changing the face of the industry as we know it. Both organizations are also scheduled to start pilot programs later this year and have repeatedly expressed the need for the AMDA membership to be key participants.

INTERNATIONAL MARINELIFE ALLIANCE    www.imamarinelife.org

The main goal of the IMA is to train divers in the Philippines and Indonesia to catch fish with nets instead of cyanide. The fish that their divers send to various exporters are then randomly tested for cyanide to insure that the divers are using nets. The benefits of that are so obvious, there’s no need to explain! The IMA does not own export facilities- they provide the training and testing. However, they do work closely with exporters, and shipments of the drug-free fish are currently being distributed in small amounts to one Canadian and one American wholesaler. The main problem currently is sufficient availability and variety. These problems are being confronted, and it is hoped that larger shipments will be available by the end of the year.

MARINE AQUARIUM COUNCIL

At that time, AMDA members will be the first retailers in the country offered the opportunity to participate in these cyanide-free shipments for the purpose of research: www.aquariumcouncil.org

The goal of MAC is to create a trackable chain of custody entirely through MAC certified dealers to insure that all of the animals retailers purchased are collected, handled, and shipped properly. What does that mean exactly? MAC is in the process of finalizing a set of “Best Practice Standards” for each of the links in the chain of custody- collectors, exporters, importers, and retailers. As you can imagine, that is a HUGE job, but one that is necessary if we want to prove to the world that the marine ornamental industry is viable, sustainable, and responsible. The standards for each segment of the industry should be completed within a few months, and then the task of implementing a pilot program will begin. A company will be chosen from each of the “links” to be fully certified.

For the retail segment, AMDA members are needed to participate in the certification and subsequent pilot program. Once an exporter, importer, and retailers are certified, the first shipments of MAC certified animals will hit the U.S.

Members receiving shipments from either of these pilot programs will be required to fill out survey forms noting the condition of the animals upon arrival and after acclimation. What’s the advantage to you? Well, the most obvious advantage is healthier animals, less DOA, more customer satisfaction, and more $$$. You’ll also have a marketing advantage over your competitors- while anyone can say they have ethically collected animals, you will be able to prove it with official import certificates and certification records!! If you’re interested in participating, or need more information, please contact Mary Middlebrook, AMDA’s representative to the Marine Aquarium Council. Also, watch future newsletters for further updates.


DID YOU KNOW???

If you want to set up a system specifically for curing/holding live rock, but don’t want to spend a lot of money, call your local farm supply store! Most carry inexpensive plastic troughs used to water livestock- perfectly safe, easily plumbed, and hold up to 300+ gallons!


Want your business featured? Call 805-986-4301

featured member       SEA   CRITTERS

Big changes are going into effect at Sea Critters, to allow us more focus on what we do best. We have been providing quality marinelife and aquacultured live rock to the marine aquarium hobby, as a wholesale dealer for a number of years. As the aquacultured live rock production has advanced we have also begun propagating corals and Eco-gorgonians, as well as collecting a variety of Florida fish and invertebrates. We have learned many lessons from our experiences over the years in this business. One of those lessons concerns how many different "hats" we must wear to run a business efficiently and effectively (we are still pondering that one!). A marinelife wholesale dealer has a set of issues to deal with that may be very different than issues a retail dealer must face, or a collector, or an importer. We have added to the mix issues faced by becoming an aquaculture producer as well. With government regulations growing all the time, we are always adding new items to the list of issues! . For several years now he hats we wear include; diver, collector, transporter, aquaculture producer, wholesale dealer, sales and marketing agent, advertising, management and distributor, and don't forget, boat captain and clean up crew. The changes we are making at Sea Critters are in part, our way of thinning down that list so that it is more manageable, cost effective, and so that we can have a little bit more time for things like family, children, and time to laugh a little. We realized after trying a number of different ways of juggling things, what we really needed to do, was focus our efforts towards our aquaculture production, and develop some alternative, creative ways of getting the other "jobs" done as well. To accomplish this change, to better serve the marine aquarium hobby for years to come, and to expand our production of aquacultured rock and corals, we are changing our entire focus from "wholesale dealer" to "production farm". What that means exactly.... we will be collecting/producing the marine life and aquacultured live rock we have always provided, but the sales and distribution will be done by several other wholesale dealers in the area. Roy will be involved in collecting animals, and production of our aquacultured live rock and other aquacultured items at our new greenhouse. Teresa will be working on some special projects, working with aquaculture students, and some Internet sales from our web page. We are making these changes to allow us an opportunity to make a lasting contribution to the marine aquarium hobby, while at the same time staying involved in issues that directly impact our business, and finding a little time for those quality of life issues we all deal with. We have sent letters detailing these changes to our database of customers. If anyone would like more information, please call us at 813-986-6521.

SPOTLIGHT ON ECO-GORGONIANS
by Teresa Herndon of Sea Critters

Eco-gorgs (our trademarked name) are propagated Gorgonian clippings 5 to 8 inches tall, on small pieces of aquaculture rock. The rock pieces give them a sturdy base, and make placement in a tank much easier. We take our Gorgonian clippings from Gorgonians, and bring them back to Sea Critters greenhouses. We leave the large "mother colonies" in the wild, to regenerate their branches . The clippings are then attached to coralline encrusted pieces of our aquacultured live rock and allowed to heal. It is quite amazing to see how quickly they recover. For each Eco-gorg purchased we send a "certificate" to verify that it is a genuine product. We have recently acquired an underwater camera, so now we can take photos of the actual parent colony in the water at the time the chipping is taken, and follow-up photos to document re-growth. This will become VERY important in the near future, as the Florida Gorgonians are the newest group of animals coming under scrutiny by State and Federal agencies. The Florida Gorgonians are a diverse group of Octocorals that range from deeper waters of the Gulf of Mexico 30' to 40' deep, to specimens found in very shallow water of the Florida Keys, and very deep water from the Atlantic east coast of Florida. Gorgonians are actually a soft coral (an Octocoral - each polyp has eight tiny tentacles) which are allowed to be collected from Florida waters. There is also a state and federal rule that allows only a rocky base of 1 inch in any direction from the base of the Gorgonian to be collected. This is to prevent larger pieces of live rock from being harvested with a Gorgonian attached. It is sometimes difficult to chip a 1 inch square piece of rock with the base of the Gorgonian, so sometimes there is just a tiny base attached. This is one of the reasons why our Eco-Gorgs are so desirable. The Gulf of Mexico Gorgonians include the Spiny (Muricea sp.), Brown (Eunicea sp.), Flat Sea Whips (Pterogorgia sp.) which are all hardy specimens. They need good water movement and moderate light. The polyps of the Brown Gorgonians can also be observed "grabbing" small bits of food from the water column, but they are photosynthetic as well. It is common to see the Flat Sea Whips "shedding" a waxy layer of tissue - this is normal! Other photosynthetic species from shallow water include the Sea Plume (Pseudopterogorgia sp.) which is a beautiful lavender color with light brown polyps; Purple flat blade (Pterogorgia sp.) and the Golden Gorgonians (Pterogorgia citrinus). The two encrusting Gorgonian species are Briareum and Blonde anthothelia (Erythropodium) which are hardy, fast growing. These are all examples of the species being developed as Eco-Gogs at Sea Critters. 

Big changes are going into effect at Sea Critters, to allow us more focus on what we do best. We have been providing quality marinelife and aquacultured live rock to the marine aquarium hobby, as a wholesale dealer for a number of years. As the aquacultured live rock production has advanced we have also begun propagating corals and Eco-gorgonians, as well as collecting a variety of Florida fish and invertebrates. We have learned many lessons from our experiences over the years in this business. One of those lessons concerns how many different "hats" we must wear to run a business efficiently and effectively (we are still pondering that one!). A marinelife wholesale dealer has a set of issues to deal with that may be very different than issues a retail dealer must face, or a collector, or an importer. We have added to the mix issues faced by becoming an aquaculture producer as well. With government regulations growing all the time, we are always adding new items to the list of issues!  For several years now the hats we wear include; diver, collector, transporter, aquaculture producer, wholesale dealer, sales and marketing agent, advertising, management and distributor, and don't forget, boat captain and clean up crew. The changes we are making at Sea Critters are in part, our way of thinning down that list so that it is more manageable, cost effective, and so that we can have a little bit more time for things like family, children, and time to laugh a little. We realized after trying a number of different ways of juggling things, what we really needed to do, was focus our efforts towards our aquaculture production, and develop some alternative, creative ways of getting the other "jobs" done as well. To accomplish this change, to better serve the marine aquarium hobby for years to come, and to expand our production of aquacultured rock and corals, we are changing our entire focus from "wholesale dealer" to "production farm". What that means exactly.... we will be collecting/producing the marine life and aquacultured live rock we have always provided, but the sales and distribution will be done by several other wholesale dealers in the area. Roy will be involved in collecting animals, and production of our aquacultured live rock and other aquacultured items at our new greenhouse. Teresa will be working on some special projects, working with aquaculture students, and some Internet sales from our web page. We are making these changes to allow us an opportunity to make a lasting contribution to the marine aquarium hobby, while at the same time staying involved in issues that directly impact our business, and finding a little time for those quality of life issues we all deal with. We have sent letters detailing these changes to our database of customers.  If anyone would like more information, please call us at: 813-986-6521.

Copyright © 2001 All rights reserved
AMDA WINTER 2001